PHLOX & OWL 

LOGO

This logo was developed for a baby planner who assists expecting parents with nursery design and gift registry. The client required the brand to include a gentle owl with gender neutral color palette.

All graphics and rights are property of Phlox and Owl.

The logo's focal point is that of a minimalistic owl sitting within the letter "O" and grasping a phlox flower in its talons. Negative space was used to define the shape of its eyes and wings, as well as the details within the flower. The blend of a sans serif and script font adds the modern elegance one can expect from the planner's services.