The Fetch! logo was developed for a concept phone app tailored to help dog owners stay organized with their pets' needs.
The dog graphic was inspired by a Cairn Terrier because of their playful personalities. This playful mood is also seen in the font, which looks to be handwritten with a marker. The brown color palette remains true to the natural colors of the dog model, but was also selected to suggest the dirtiness that comes with a visit to a park.