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This logo was created for an entrepreneur who was  developing a supplement infused jerky, which would be sold in health clubs and nutrition shops. The brand required a look that appealed to those who exercised regularly or participated in sports activity.

This logo was designed to be clean, minimalistic and strong, using simple shapes to suggest a barbell with plates. The font is a bold sans serif, making it easy to read on a shop display, as well as mirroring the common typography used by many gyms and health clubs.

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